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ABOUT:

I am an entrepreneur, designer, strategist, and researcher in the DC metro area. My background is in design research, customer experience and service design strategy, brand development and strategic innovation in both private and public sectors where I have been able to leverage my experience to build successful strategies, experiences, and new solutions. My current work focuses on the role design plays within healthcare, government, and early stage startups.

Specialties: Design, social innovation and entrepreneurship, CX/UX, visual communication and branding, field research, strategic innovation development, and community engagement.

EXPERIENCE:

DESIGN

Design Strategy

Customer Experience & Service Design

Ideation & Prototyping

Digital Experience

Brand & Communications

RESEARCH

Customer Discovery

Ethnography

Market Segmentation

Research & Insight

Trend Analysis

STRATEGY

Business & Strategic Design

Customer Experience Strategy

Brand & Positioning Strategy

Service & Offering Strategy

Scenario Planning