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ABOUT:
I am an entrepreneur, designer, strategist, and researcher in the DC metro area. My background is in design research, customer experience and service design strategy, brand development and strategic innovation in both private and public sectors where I have been able to leverage my experience to build successful strategies, experiences, and new solutions. My current work focuses on the role design plays within healthcare, government, and early stage startups.
Specialties: Design, social innovation and entrepreneurship, CX/UX, visual communication and branding, field research, strategic innovation development, and community engagement.
EXPERIENCE:
DESIGN
Design Strategy
Customer Experience & Service Design
Ideation & Prototyping
Digital Experience
Brand & Communications
RESEARCH
Customer Discovery
Ethnography
Market Segmentation
Research & Insight
Trend Analysis
STRATEGY
Business & Strategic Design
Customer Experience Strategy
Brand & Positioning Strategy
Service & Offering Strategy
Scenario Planning