ELEVATING THE ROLE OF CYBER SECURITY

CHALLENGE

CyberSafe at USPS is an on-going change management and communications initiative intended to cultivate best practices and standards across the organization. The campaign is a collection of visual resources and videos on cybersecurity and the role that employees play in ensuring the safety of the enterprise.

CyberSafe began as a response to a security breach in the fall of 2014 and rising need to elevate the role of cyber that everyone in the organization plays. The brand has touched over 400,000 employees nationally across USPS while educating employees on how to identify phishing attempts, creating strong passwords, and reporting incidents just to name a few.

FOCUS AREAS

Research

Communication Design

Video Production

Change Management

COLLABORATORS

U.S. Postal Service – Corporate Information Security Office

Maga Design

Deloitte