DESIGNING A SOCIAL BUSINESS TRAVEL EXPERIENCE
HippoSky was a brand and experience project in 2012 to launch a new travel service into the market. Georgia International Travel (GIT), a corporate travel agency, brought the concept to Creāa, to help them develop a SaaS based venture. The objective was to examine how small and medium enterprises and business executives could collectively leverage travel opportunities through a bulk purchasing system and social network.
Creāa took a holistic approach to the project by establishing design and research criteria with the client and working with stakeholders to help co-design elements of the service. To do this, we conducted user research, developed journey maps, worked with development to build site architecture and wireframes to better understand the needed operations and technical requirements to build and deliver the service. Furthermore, the team worked with GIT to develop the brand architecture and other touchpoints to ensure consistency across channels and the brand experience. Ultimately, while the team developed the brand system and prototyped various aspects of the service, Georgia International Travel was unable to raise the necessary capital to build and implement the service in its entirety.